Boy Boy

our magazine

Strategy and communication
in the time of corona.


In the early days of the corona pandemic and the changes it brought to our ways of life and working, we developed an online magazine where our strategy and communication experts have their say. The articles are intended to inspire those in positions of responsibility in organisations and companies, provide them with practical support, present helpful tools, and open up new perspectives.

How can internal communication work? How do we present the virus? What roles do we offer employees? How can leadership succeed in times like these? When do we communicate externally – and what? Which channels work best? What benefits can we take from this time? What does a brand have to achieve now? What holds regions, communities and organisations together?

The magazine is published in German.